Dirt Bikes founders realized that the most popular dirt bikes were foreign brands and wanted to capitalize on their proximity
to the dirt bikes racing circuit and market in the United States. Carl and Steve hoped they could develop bikes that performed
and looked better than the competition by using the best custom parts available. Dirt Bikes does not hesitate to use quality
components from all over the world. The engines for Dirt Bikes are Rotax engines from Austria and tires are from Dunlop,
but many of their parts, such as shock absorbers, front wheel forks, exhaust pipes, and headlights, are from the United States.
Dirt Bikes makes its own frames, shaping them to give them the unique spirited style for which the company is noted. The
companys parts and service business accounts for about 15% of its total revenue.
Manufacturing and selling dirt bikes is a complex business. Dirt bike racing has many forms, including racing specifically
for different size bikes, for short distances, long distance, and even for up to six days. Enduro bikes are for cross-country
racing and motocross bikes are specially designed for racing in an enclosed dirt course that can consist of a variety of terrains;
uphill, downhill, corners, jumps, and so forth. Dirt Bikes currently produces four models: the Enduro 250, the Enduro 550,
the Moto 300 and the Moto 450. The two Enduros are endurance racers, while the Motos are for motocross racing. All four are
very modern, with such technology as both kick and electric starters, steering stabilizers, and liquid cooling. The large
majority of these bikes are sold in the United States for between $3,250 and $9000 retail. Dirt Bikes has appealed primarily
to serious trail and enduro riders, although it is making inroads into the motocross market.